Our Work
We love collaborating with our clients. We're not just a team of experts—we're a team of people who get things done. We're data and results driven, and that means we know how to take your company's goals and create marketing campaigns that are going to drive those results.
See the performance below!
July 2022 Performance
Hilton Brand Market: West Coast
With July being a strong month in demand, there was a lot of competition to capture occupancy. Our strategy was to focus on booking as much direct business at the highest rates and to fill our slower shoulders. Our campaigns and strategies won in BOTH rate and occupancy, making this property one of the highest performers in the brand portfolio. On Social Media, our focus was promoting summer stays with destination content and on-property activations. We continue to create short form videos (Reels) to increase visibility and engagement.
Website: Traffic increased for the 6th month in a row (↑ 14% compared to June)
Referral Traffic* (↑ 27%), Direct (↑ 10%), Organic Search (↑ 5%), Display (↑ 18%), Paid Search (↑ 8%), Social (↑ 16%)
Brand Paid Search Campaign Via Hilton:
- 3785 Impressions | 477 Clicks
- 38 Room Nights (↑ 280%)
- $24K in Revenue (↑ 478%)
- 84:1 ROI on $281 spend (↑ 425%)
Display Ads:
- 84,175 Impressions
- 150 Total Clicks | 0.18% CTR
- 49 Room Nights | $29K in Revenue | $597 ADR
- 58:1 ROI on $600 spend
Expedia Travel Ads: We focused on Package path strategy to gain some visibility for those looking for Hotel+Flight+Car
- 219 RN | $125K in Revenue (↑ 26%)
- 103:1 ROI (↑ 53% growth in Revenue)
Facebook and Instagram
- Impressions: 1,037,883 (↑ 16.4%)
- Engagements: 62,738 (↑ 8.6%)
- Engagement Rate: 6%
- Post Link Clicks: 4,154 (↑ 26%)
Q2 2022 Performance
Hilton, Curio Brand Market: East Coast
Due to the lack of group base on the books, our strategy was to push transient demand, maintain ADR, and and win in occupancy. We had an aggressive goal and turned on several book direct strategies and OTA campaigns to win Q2. We generated 494K In revenue at a 23:1 ROAS with June being the highest revenue generating month for the hotel.
June PPC and Display:
- 115 clicks to the ‘Book Now’ button
- 185 calls
- $2,780 in estimated Room Night Revenue (based on 13% conversion and $186 ADR from brand.com YTD)
Website*:
- Traffic +107%,
- New users +104%
- Sessions +129%
*Compared to prior period
Hilton’s Koddi Platform & META Ads:
- ROI 27:1 on $500 monthly spend
Expedia Travel Ads:
- 4% growth in Room Nights.
- 32% Growth in Revenue
- 18:1 ROI
Scheduled Ads (targeting niche weeks like Veecon, local events, and Spring need dates.
- 12:1 ROI
Accelerators:
- 1,504 RN
- $250k REV
Q2 2022 Performance
Independent Market: West Coast
Q2’s focus was testing and optimizing Reels on Instagram and continuing to promote Laguna Beach as a destination. Being that Instagram is prioritizing short form video over photos, we pivoted our strategy to include this medium which proved to be advantageous for organic growth.
Social Media* (Facebook and Instagram Cumulatively)
- Impressions: 818,960 (↑ 113.2%)
- Engagements:33,058 (↑ 158.9%)
- Engagement Rate: 4.0% (↑ 21.4%)
- Post Link Clicks: 10,757 (↑ 1,824.3%)
- Audience Growth: 315 (↑ 1.5%)
- Brands
- Independent
- Restaurants
